Company

Built for the people who run depots

Greenbay exists because transit depot operations deserve better software. Not another dashboard that shows data you already have, but a platform that connects every system so every decision has the full context.

Our story

Why we exist

Transit is going electric. Fleet complexity is exploding. Operators are managing scheduling in one system, charging in another, depot operations in a third, and maintenance somewhere else entirely. Every allocation decision is made on partial data.

We saw this first-hand. Between us, we spent over a decade at Optibus, VIA, Autofleet, and Apple Maps, building the tools that transit operators rely on. What we kept seeing was the same gap: no single system connected the full picture. Scheduling didn't know about charging. Charging didn't know about tomorrow's routes. Maintenance didn't know about operational priorities.

Greenbay is the orchestration layer that was missing. One platform that connects every system in the depot, so every decision, from vehicle allocation to charger assignment to maintenance scheduling, has the full operational context.

Vision

A world where every fleet operates as one intelligent, self-coordinating system, from today's electric and mixed fleets to tomorrow's autonomous operations.

Mission

To empower fleet operators with AI-driven visibility and orchestration intelligence that enables proactive decision-making, prevents operational failures before they happen, and replaces fragmented tools with one platform that continuously improves the business.

Leadership

The team

Founded by operators who lived the problem

OA

Oren Arieli

Co-CEO

A decade of sustainable transportation experience. Led the Optibus zero-emission platform and Via's fixed route products. Collaborates with UITP and APTA on establishing zero-emission standards globally.

SA

Shira Arieli

Co-CEO

Brings strategic leadership and operational expertise to Greenbay. Drives commercial growth, partnerships, and go-to-market strategy across European and global transit markets.

DO

Daniel Odesser

CTO

Product leader and second-time founder. Previously at Optibus and Autofleet, building mobility optimisation solutions. Passionate about using technology to transform how fleet operators work.

What we believe

Three principles that guide everything we build

The orchestration layer your tools were missing

Scheduling, charging, and telematics already do their jobs well. They just don't talk to each other. Greenbay is the layer that connects them, so every decision in your depot has the full operational picture.

Data over assumptions

Every decision should be informed by what actually happens in your depot: real energy consumption, real turnaround times, real charging curves. Not spec sheets. Not rules of thumb.

Speed over projects

Weeks to deploy, not months. No lengthy IT transformation. No hardware to install. Cloud-native SaaS that connects to what you already have.

Want to see Greenbay in action?

Book a 30-minute demo with your depot setup. No commitment.

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